Throughout Rotary’s history, several basic principles have been developed to guide Rotarians in achieving the ideal of service and high ethical standards.
Object of Rotary
First formulated in 1910 and adapted through the years as Rotary’s mission expanded, the Object of Rotary provides a succinct definition of the organization’s purpose as well as the club member’s responsibilities.
The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:
- FIRST The development of acquaintance as an opportunity for service;
- SECOND High ethical standards in business and professions; the recognition of the worthiness of
all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve
society; - THIRD The application of the ideal of service in each Rotarian’s personal, business, and
community life; - FOURTH The advancement of international understanding, goodwill, and peace through a world
fellowship of business and professional persons united in the ideal of service.
Classification principle
By assigning each member a classification based on his or her business or profession, this system ensures that the club’s membership reflects the business and professional composition of its community. The number of members holding a particular classification is limited according to the size of the club. The goal is professional diversity, which enlivens the club’s social atmosphere and provides a rich resource of occupational expertise to carry out service projects and provide club leadership.
Avenues of Service
Based on the Object of Rotary, the Avenues of Service are Rotary’s philosophical cornerstone and the foundation on which club activity is based:
- Club Service focuses on strengthening fellowship and ensuring the effective functioning of the club.
- Vocational Service encourages Rotarians to serve others through their vocations and to practice high ethical standards.
- Community Service covers the projects and activities the club undertakes to improve life in its community.
- International Service encompasses actions taken to expand Rotary’s humanitarian reach around the globe and to promote world understanding and peace.
- New Generations Service recognizes the positive change implemented by youth and young adults through leadership development activities, service projects, and exchange programs.
Core Values
Rotary’s core values represent the guiding principles of the organization’s culture, including what guides members’ priorities and actions within the organization. Values are an increasingly important component in strategic planning because they drive the intent and direction of the organization’s leadership.
Service
We believe that our service activities and programs bring about greater world understanding and peace. Service is a major element of our mission. Through the plans and actions of individual clubs, we create a culture of service throughout our organization that provides unparalleled satisfaction for those who serve.
Fellowship
We believe that individual efforts focus on individual needs, but combined efforts serve humanity. The power of combined efforts knows no limitation, multiplies resources, and broadens our lives and perspectives. Fellowship leads to tolerance and transcends racial, national, and other boundaries.
Diversity
We believe Rotary unifies all people internationally behind the ideal of service. We encourage diversity of vocations within our membership and in our activities and service work. A club that reflects its business and professional community is a club with a key to its future.
Integrity
We are committed to and expect accountability from our leaders and fellow members, both in the results of our efforts and in the processes we use to accomplish our goals. We adhere to high ethical and professional standards in our work and personal relationships. We are fair and respectful in our interactions, and we conscientiously steward the resources entrusted to us.
Leadership
We are a global fellowship of individuals who are leaders in their fields of endeavor. We believe in the importance of leadership development and in leadership as a quality of our members. As Rotarians, we are leaders in implementing our core values.
All of these core values are reflected in the Object of Rotary and The Four-Way Test, which we use in our daily lives. They inspire us to foster and support the ideal of service for developing and maintaining high ethical standards in human relations.
The Four Way Test
Ethics deals with such questions at all levels. The subject’s core consists of the fundamental issues of practical decision making, and its major concerns include the nature of ultimate value and the standards by which human actions can be judged right or wrong.
For Rotary, The Four-Way Test is the cornerstone of all action. It has been for years, and it will be in the future. Of the things we think, say or do
- Is it the TRUTH?
- Is it FAIR to all concerned?
- Will it build GOODWILL and BETTER FRIENDSHIPS?
- Will it be BENEFICIAL to all concerned?
The test is one of the hallmarks of Rotary. Since it was developed in 1932 by Herbert J. Taylor, who later became RI president, it has never ceased to be relevant. Its four brief questions are not based on culture or religion. Instead, they are a simple checklist for ethical behavior. They transcend generations and national borders.
As Rotarians, we should have The Four-Way Test in mind in every decision we make, all day long. Our utmost responsibility is to speak the truth, to be fair, to build goodwill and better friendships, and to do our very best in all situations.





